There is a world of difference between websites that merely translate their content and those that localize it. If a website for a product is first built using Indian English, for example, it is appropriate to assume that the semblance of the product advertiser is an Indian national. But what happens when the website is translated into Japanese while retaining its original semblance? Japanese customers will have a hard time empathizing with the vendor. If a website is meant to target the Japanese population, the semblance of the product advertiser must be relatable to Japanese customers. Sprok DTS localizes the very essence of the website so that you can secure the confidence of your local customer base.

Sprok DTS recommends you design your website with multilingual localization in mind from the conceptual stages of the website. An appropriate application of international templates not only helps express your brand more consistently, but also distinguishes your brand image from your competitors and better conveys your international brand image to your customers. For this reason, proper localization of your website can directly lead to increases in your global revenue from a mid- to long-term perspective. Differentiate your brand from your competitors with Sprok DTS’s website localization services.